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Wearing White is not Enough

Pedestrians walking along a road in dark clothing at night are first seen approximately 55 ft. away giving the driver less than one second reaction time. A driver travelling at 60 MPH needs over 260 feet to stop. The above image represents the distance a driver will first see a pedestrian depending on the color of their clothing. Nighttime pedestrian accidents and deaths are Americas most preventable tragedies. Over 66% occur in the dark, and reflectors are the ONLY PROVEN METHOD of making pedestrians and cyclists visible at distances sufficient for the motorist to slow down or stop.

Nothing matches the reflectivity of Reflectix by Fey products and nothing matches the marketing impact. With 3X the brightness of other reflectors, motorists have more time to stop which saves lives.
Below are some additional pedestrian safety facts...

Indiana State Police Report

"Eight out of ten drivers who struck people at night did not see them in time."

Independent Scandinavian Study

"The chance of being hit by a motorist in the dark is eight times lower when wearing a reflector."

AAA Foundation for Traffic Safety

A person dressed completely in black wearing a thumb sized reflector is visible at greater distances than a person dressed completely in white.

"71% of fatal adult pedestrian crashes occurred at dusk or dawn or in areas where visibility of the person was restricted."

National Safety Council

"More children between the ages 5-14 die as a result of being struck by a motor vehicle than from any other cause, natural or accidental."

"About 5,000 pedestrians and 1,000 cyclists are killed annually by motor vehicles. 95,000 are injured. Over 66% of accidents occur in the dark."

U.S. Department of Transportation

In a survey of safety specialists, reflectorization countermeasures were identified as having the highest overall rating as a means for reducing school children accidents occurring during darkness.

"Once every 8 minutes a pedestrian is injured in a motor vehicle crash. Once every 101 minutes a pedestrian is killed."

National Highway Traffic Safety Administration

"Nationwide, 15% of all traffic fatalities are pedestrians or cyclists, and in large cities they account for nearly 50% of all traffic fatalities."

Federal Highway Administration

"The use of reflectors has been shown to increase the visibility of pedestrians by a factor of five."

University of Michigan, Transportation Research Institute.

A University of Michigan study concluded that retro-reflectors on wrists and ankles increased pedestrian nighttime recognition distances to motorists by 60% to 80%.